Imm-Aroy

Imm-Aroy's Bloomsbury outpost branches out from its Chinatown beginnings, best known online for viral sticky rice mini bites. Here, the menu features new plates, such as isaan sausage and spring rolls, along with house staples like beef meatball skewers.

Its reputation for freshly made Thai food carries over to the Bloomsbury site, a short walk from the British Museum. The menu highlights include those playful mango mini bites, riffs on classic Thai street food, and dishes with roots in regional traditions. The expansion signals demand for its focused, fast-moving street specials and the broadening appeal of concise, well-executed Thai menus in central London.